Great article. It is ufntrounate that over the last decade, the travel industry has had to tackle terrorism, SARS, tsunamis, flu virus, swine flu, as well as the first ever entire global economic downturn. Through everything the industry has really proven to be robust, resilient in addition to dynamic, locating new methods to deal with misfortune. There are constantly fresh challenges and opportunity to which the market must all over again adapt and react.